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Natalie Rovaniemi nutritionist and founder of Celloptimum

"As a nutritionist, I want to help prevent a disease from occurring, rather than treat an existing one." That's what Natalie Rovaniemi, founder of Celloptimum, which offers information on beauty, health and nutrition, and develops and manufactures its own CLEAN LABEL food supplements from scratch, tells us .


Health and beauty go hand in hand, according to Natalie's philosophy. The basis for choosing to become a nutritionist, which later led to her starting Celloptimum, can in turn be found in her Polish mother.

- Yes, mother cooks from scratch, the dietary part has come naturally during my upbringing. I have also always been interested in taking care of my body, looking good, eating right and moving. Today I have the privilege of working with exactly what I want. After some time as an employee of larger players, I started my own company to help people with diet and to get started with training and motivation. But I discovered after a while that I wanted a different arrangement.

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"Most things can be controlled with diet"

Natalie believes that being genuine, passionate and clear can go a long way in generating strong trust in both the products and the company.


- Yes, not least since my basic thinking as a nutritionist is to prevent an illness from occurring. You simply have to stay healthy. This can be controlled to a large extent with diet. But some substances, for example collagen , you may need supplements of when you get a little older. Collagen, which is important for skin, hair, intestinal health and stomach health , as well as joints and other important organs in the body, is not enough in the traditional diet today. At the same time, the body's own collagen production begins to decline already after the age of 25.


- In addition to writing fact-based and educational articles about health and beauty , I therefore concentrate on developing food supplements with substances that you do not usually get in the normal diet. For the same reason, I am very clear about what my own products contain, says Natalie, the founder of Celloptimum, and as the first own product she has developed collagen supplements .

Offers advice as a nutritionist

Natalie notes that the traditional food supplement market is difficult to navigate as a consumer, not least because of the plethora of food supplements to choose from.


- Yes, and therefore I am very careful that my dietary supplements should only contain what is good for the consumer, no unnecessary additives or other ingredients that do not add any benefit to the consumer - which I call CLEAN LABEL DIETARY SUPPLEMENTS . I manufacture my nutritional supplements from scratch, to finished product. Celloptimum is also a transparent company and our focus is to be clear about what our dietary supplements contain and what they are good for you as a consumer.


- My idea with Celloptimum is to offer advice and educational texts as a nutritionist, news, facts and tips about health, nutrition and beauty. Among other things through ongoing articles on the subject. In parallel with this, I develop my own nutritional supplements that keep what they promise, says Natalie Rovaniemi.